There’s no doubt that social media has become a tool for much more than just communicating with long-lost friends. As more and more businesses find success in using Facebook, Twitter, Instagram, Google+, etc. to advertise their brands, why not consider using these platforms for other lucrative opportunities as well, such as selling your home? Local realtors and homeowners are finding favorable results when they turn to social media outlets as part of their comprehensive approach for promoting Redding houses for sale, which allows them to appeal to an increased pool of potential buyers. But before you start tweeting and updating your status like crazy, consider the following strategies for using social media to market most effectively.
Find a Real Estate Agent Active on Social Media
Even if you’re savvy in handling your own social media presence, that doesn’t necessarily mean you should take the marketing of your property solely into your own hands. Since the ultimate goal is to actually sell your home and not just let your friends and followers know that you’re selling, it can be much more beneficial to work with a real estate agent that is familiar with social media and is active themselves across multiple channels. Instead of only relying on the social communities you are connected to, you will broaden your reach and exposure to include your agent’s entire network of buyers. In addition, an agent will save you a lot of time and stress by managing your various listings, responding directly to interested parties and negotiating the best deal on your behalf.
Create a Facebook Page For Your Listing
Because of the large number of people that access Facebook every day, pages that are exclusively designed to publicize houses for sale see more engagement from possible buyers. This strategy gives visitors a chance to find out all the information they need about a property in one place and view a wide range of photos. Your agent can also use this page to create and share public open house events, attracting more attention and a higher response rate.
Upload a Video Tour on YouTube
As the number two search engine in the world, YouTube can be a great way to show off all the wonderful features of your property. Videos tend to capture more detail and give viewers a feel for the home that they can’t get through pictures. Upload a captivating video tour that will take potential buyers through each area of the house while highlighting unique aspects and showing off the neighborhood.
Post Eye-Catching Photos
One of the most important steps of listing a home anywhere, but especially on social media, is to post eye-catching photos along with any written information. Professional-looking images are more likely to strike the interest of buyers than those that are shot with cell phones, taken in poor lighting, come out grainy or pixelated, are full of background clutter, etc. It’s also a good idea not to get too creative when editing pictures so they don’t turn out looking completely unrealistic.
Social media can be a very powerful source for marketing Redding houses for sale as long as it is used correctly. Hiring a social media friendly real estate agent who will utilize various outlets to give your property a visual boost online is sure to help you gain more interest from possible buyers.